A few of you have asked me how I have kept writing a blog all this time, and I always say blogging is easy! Mostly I say this because I want you to guest-blog for me, so I can have a week off and sit around eating chocolates. But it is true. Here are my tips for blogging, with apologies to Steve Martin, from whom I stole the idea.
You have to start somewhere, so I suggest starting with a person. People like reading about people, especially if it is gossip about a person they know. So how about this:
You know, there was this guy.
The’ you know’ part is just folksy fluff, but it hints to the reader that they might actually know the guy, even if they don’t. They might think that perhaps they can learn something secret about someone. But it isn’t quite enough. We need to use an adjective. Writers use adjectives all the time. So, let’s insert one here. A fancy one.
You know, there was this fancy guy.
Now, you might be getting bored already. I get it. Even if a guy is fancy, most readers have an absurdly short attention span, so now it might be time to insert a picture. Real writers would describe how the guy was fancy, but not bloggers. We don’t have the skills. Instead, go to Google images and find a picture of a fancy guy. Because it is a soccer blog, let’s make it a picture of a fancy soccer guy. Probably it will give you a picture of Cristiano Ronaldo or David Beckham, which is fine, since they are indeed fancy, and you can sit back and enjoy the picture along with your readers. An example:
Now it is probably time for some lunch.
Okay, after lunch, it is time to really get working on this blog thing. We already have a person, and an adjective and an image of our fancy guy. Let’s have him take some action, so we can also use a verb:
You know, there was this fancy guy who scored a goal on Saturday.
See what we did there? Our fancy guy isn’t just sitting around. He is doing stuff. And you know what people doing stuff does to bloggers-- it pisses them off. Why? Because bloggers usually never do anything themselves. They just complain about stuff that other people do. But don’t worry, it’s all good, because we can use this. Here’s our opportunity to complain:
You know, there was this fancy guy who scored a goal on Saturday. Can you believe it? What a jerk.
Why is he a jerk? Who cares? It is only important that bloggers have opinions, not reasons to back them up. Now since the blog should probably be a little longer, we can then write a few more sentences. Perhaps some vague complaining stuff, some rhetorical questions, and finally, for emphasis: when we really want to make a point, we can create a paragraph out of a sentence that probably shouldn’t have its own paragraph.
Like this.
See how important that makes it seem, when it is all on its own? Italics help too. Although don’t overuse them, like me, because then when you emphasize everything, you really don’t end up emphasizing anything at all.
Okay, I think we’re ready to add a video now. Videos from youtube are a bloggers best friend because they do all the work. Good god, why read something when you can watch it, right? I’m fairly certain there’s video somewhere of our fancy guy, the jerk, scoring that goal. Post it and you’re done.
See, blogging is easy! Besides, no one is reading it anyway.
Menace
11 years ago